Pitoy Moreno
Pitoy Moreno
Jose "Pitoy" Moreno is the best-known Filipino fashion designer. Apart from being recognized as a National Artist of the Philippines for Fashion Design in 2009,[1] Moreno is internationally recognized as the "Fashion Czar of Asia". A former student at the University of the Philippines, where he joined the Upsilon Sigma Phi fraternity, Moreno is one of the earliest advocates of the Maria Clara gown. Moreno was the president of the Philippine Couture Association, the very first association of fashion designers in Manila, Philippines. Moreno was the costume designer for the Bayanihan Philippine Dance Company. His fashion designs were exhibited at the World’s Fair in Seattle, Washington and New York City in the United States. His fashion designs appeared on the pages of fashion magazines such as Vogue, Harper's Bazar, Holiday, and Le Figaro, where Moreno introduced the words jusi, piña and lepanto to world fashion. Prominent people who were adorned by Moreno's beadwork, embroidery and hand-paintings included the First Ladies of the Philippines, Nancy Reagan, Pat Nixon, Betty Ford, Queen Sirikit of Thailand, Queen Margarretta of Bulgaria, Queen Sophia of Greece, Princess Margaret of Britain, Princess Suga of Japan, the Marquesa de Villaverde, María del Carmen Martínez-Bordiú y Franco, Cristina Ford (second wife of Henry Ford II), Margot Fonteyn, and Deeda Blair (Catherine "Deeda" Gerlach, wife of William McCormick Blair, Jr.).Moreno authored the books Kasalan, a fashion literature about Filipino wedding, and Philippine Costume, a book on traditional Filipino dresses.
Jose "Pitoy" Moreno is the best-known Filipino fashion designer. Apart from being recognized as a National Artist of the Philippines for Fashion Design in 2009,[1] Moreno is internationally recognized as the "Fashion Czar of Asia". A former student at the University of the Philippines, where he joined the Upsilon Sigma Phi fraternity, Moreno is one of the earliest advocates of the Maria Clara gown. Moreno was the president of the Philippine Couture Association, the very first association of fashion designers in Manila, Philippines. Moreno was the costume designer for the Bayanihan Philippine Dance Company. His fashion designs were exhibited at the World’s Fair in Seattle, Washington and New York City in the United States. His fashion designs appeared on the pages of fashion magazines such as Vogue, Harper's Bazar, Holiday, and Le Figaro, where Moreno introduced the words jusi, piña and lepanto to world fashion. Prominent people who were adorned by Moreno's beadwork, embroidery and hand-paintings included the First Ladies of the Philippines, Nancy Reagan, Pat Nixon, Betty Ford, Queen Sirikit of Thailand, Queen Margarretta of Bulgaria, Queen Sophia of Greece, Princess Margaret of Britain, Princess Suga of Japan, the Marquesa de Villaverde, María del Carmen Martínez-Bordiú y Franco, Cristina Ford (second wife of Henry Ford II), Margot Fonteyn, and Deeda Blair (Catherine "Deeda" Gerlach, wife of William McCormick Blair, Jr.).Moreno authored the books Kasalan, a fashion literature about Filipino wedding, and Philippine Costume, a book on traditional Filipino dresses.